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The Apple I was sold as a motherboard with CPU, RAM, and basic textual-video chips-a base kit concept which would not yet be marketed as a complete personal computer. Wozniak debuted the first prototype at the Homebrew Computer Club in July 1976. To finance its creation, Jobs sold his only motorized means of transportation, a VW Microbus, for a few hundred dollars, and Wozniak sold his HP-65 calculator for US$500 (equivalent to $2,274 in 2020). The company's first product is the Apple I, a computer designed and hand-built entirely by Wozniak. The Apple II Plus, introduced in 1979, designed primarily by WozniakДЄpple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as a business partnership.

4.3 Environmental practices and initiatives.

1.6 2011вЂ“present: PostвЂ“Jobs era, Tim Cook's leadership.

1.5 2007вЂ“2011: Success with mobile devices.

1.4.1 Intel transition and financial stability.

The company enjoys a high level of brand loyalty, and is ranked as the world's most valuable brand as of JanuaryВ 2021, there are 1.65 billion Apple products in active use. Two years later, it became the first company valued at over $2В trillion, and the first valued at over $3В trillion in January 2022. company to be valued at over $1В trillion. In August 2018, Apple became the first publicly traded U.S. The company receives significant criticism regarding the labor practices of its contractors, its environmental practices, and its business ethics, including anti-competitive behavior and materials sourcing.

Jobs resigned in 2011 for health reasons, and died two months later. In 2007, the company launched the iPhone to critical acclaim and financial success.

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In 2001, it opened a retail chain, the Apple Stores, and has acquired numerous companies to broaden its software portfolio. First, a revitalizing campaign called ' Think different', and by launching the iMac and iPod. Apple became profitable again through a number of tactics. In 1997, Amelio bought NeXT to resolve Apple's unsuccessful operating-system strategy and entice Jobs back to the company he replaced Amelio. The board recruited CEO Gil Amelio, who prepared the struggling company for eventual success with extensive reforms, product focus and layoffs in his 500-day tenure.

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ДЄs the market for personal computers expanded and evolved throughout the 1990s, Apple lost considerable market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. In 1985, Wozniak departed Apple amicably, while Jobs resigned to found NeXT, taking some Apple employees with him. The high cost of its products and limited application library caused problems, as did power struggles between executives. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh, announced in a critically acclaimed advertisement, ' 1984', directed by Ridley Scott. It went public in 1980, to instant financial success. in 1977, and sales of its computers, among them the Apple II, grew quickly. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. ДЄpple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to develop and sell Wozniak's Apple I personal computer.

It is one of the Big Five American information technology companies, alongside Amazon, Alphabet ( Google), Meta ( Facebook), and Microsoft. Apple is the largest information technology company by revenue (totaling $365.8В billion in 2021) and, as of January 2021, it is the world's most valuable company, the fourth-largest PC vendor by unit sales and fourth-largest smartphone manufacturer. is an American multinational technology company that specializes in consumer electronics, computer software and online services.